Shanghai-based Jin Jiang International Hotels is planning to open its newest property by the end of the year.

Yin Run Jin Jiang Resort Anji will be located opposite the soon-to-open Hello Kitty theme park in north-western Zhejiang Province.

Anji has been seeing a rapid and positive year on year tourism growth particularly within the eco-tourism sector.

The county is renowned for its sprawling, rich bamboo forests and natural scenic greenery, serving as an idyllic and relaxing destination for travellers.

Set amidst luscious forestation and a picturesque mountainous backdrop, this luxury five-star hotel is sprawled over 26,000sq.m of land and the building itself covers an area of 46,000sq.m.

The hotel's exterior resembles a grandiose classic European castle and has a man-made river surrounding the main entrance.

There will be 43 Hello Kitty-themed guestrooms and suites of which each room will feature designs of this iconic character.

In addition, guests staying in these themed rooms will get to check in at an exclusive reception counter specifically for those staying in the Hello Kitty rooms.