IAAPA Expo Europe 2023 has officially begun with an engaging and vibrant welcome presentation.

This year’s IAAPA Expo is taking place in Vienna at the Messe Wien Exhibition and Congress Center with its opening ceremony in the IAAPA Theatre sponsored by PortAventura World.

The aperitif ceremony before the trade show floor was opened focused on the latest innovations with a ‘what’s new’ montage and a speech from IAAPA CEO Jakob Wahl from the top of Wiener Riesenrad

Invited guests on stage included CEO Liseberg Andreas Andersen and CEO Blackpool Pleasure Beach Amanda Thompson MBE.

During the ceremony, there was audio-visual entertainment married with traditional Austrian dancing and splendid music from violinists and chellois.

A countdown officially the official start of the 2023 IAAPA Expo Europe, welcoming more than 15,000 attendees with 638 exhibitor booths showcasing their products and innovations on behalf of the leisure industry.