The IAAPA Leadership Conference 2014 will take place on March 5-7 in San Francisco, California, providing owners and managers of amusement or theme parks, waterparks, family entertainment centres, zoos, aquariums, science centres and museums the tools to build customer loyalty and drive their business.

Conference attendees will learn from Roger Gould, creative director of Pixar Animation Studios' theme parks division, who has collaborated with Walt Disney Imagineering to bring the stories behind the Pixar characters and worlds to life within Disney theme parks, resorts and cruise ships.

"In a time when everyone has phenomenal entertainment literally in their pockets, parks hold an incredibly special and maybe even more important place in people's lives now because it's a place they go and have a shared physical experience with their friends and families," Gould said.

IAAPA president and CEO, Paul Noland, added: "The IAAPA Leadership Conference will provide practical tools to help any attractions industry business. Whether you run a large-scale theme park or a brand new family entertainment centre, you will gain valuable insight into how you can grow your business."

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