Alton Towers Resort in Staffordshire has confirmed that Bluey the Ride: Here Come the Grannies! will open at CBeebies Land in time for the 2026 season, giving UK operators another headline family attraction to watch. The junior coaster is positioned as an accessible first step into coaster experiences for preschoolers and young families, built around the runaway popularity of the Bluey IP. The resort is actively marketing short breaks and tickets through its dedicated “Alton Towers 2026” hub at https://www.altontowers.com/2026/, underlining how central the new ride is to next year’s proposition.
The Bluey coaster will be located within CBeebies Land, replacing an existing attraction and integrating new station and maintenance buildings as part of a wider area refresh. Creative draws on the fan‑favourite “Grannies” episode, with the narrative designed to mirror the show’s high-energy, family-focused humour while remaining readable to very young guests. Alongside the ride, Alton Towers will extend the Bluey footprint through character meet-and-greets, live entertainment and expanded Bluey‑themed rooms at the CBeebies Land Hotel, supporting longer stays and higher per‑capita spend.
The project signals continued investment in family IP at a time when UK parks are competing hard for the under‑10s market. The Alton Towers 2026 campaign, centred on the Alton Towers 2026 booking portal at https://www.altontowers.com/2026/, also highlights how seasonal landing pages can anchor multi‑channel promotions around a single hero attraction.
Image: Alton Towers
