The latest installation for Intercard has been a cashless system in the Outtakes redemption arcade at the new West Olive 10 Theatres in Creve Coeur, Missouri.
The complex is operated by Missouri-based B&B Theatres, the fifth largest national chain. B&B Theatres is the 5th largest theatre chain in North America, with 529 screens at 57 locations across 14 states.
The first of B&B’s four theatres in the St. Louis area to feature an arcade, it is located close to Intercard’s St. Louis headquarters.
The Outtakes Arcade has 37 arcade games, 10 luxurious theatres and 10 bowling lanes plus a bar and restaurant, catering for all ages.
The movie exhibition industry increasingly combines theatres with arcade games, laser tag and other attractions.
And cashless technology continues to be on the ride to help keep entertainment venues ahead of the curve through implementing more sophisticated amusement operations.
“Intercard has many satisfied customers in the exhibition industry,” says Scott Sherrod, CEO of Intercard.
“We help leading companies like B&B Theatres, Cinergy Entertainment Group, Schulman’s Movie Bowl Grille and Santikos Theatres take advantage of new trends and revenue streams.”
Image: Intercard
