Parques Reunidos has appointed Brad Loxley, manager of Luna Park Sydney, as its new Chief Operations Officer.
Reporting directly to Parques Reunidos Chief Executive Pascal Ferracci, Loxley will lead the entertainment giant’s global operations strategy, overseeing performance, guest experience, safety and operational excellence across the group’s international portfolio of theme parks, waterparks, animal parks and entertainment destinations.
Since joining Parques Reunidos in 2024, Loxley has held key leadership roles in operations across Europe and Australia.
Loxley has acquired more than 25 years of international experience across North America, Europe, Asia and Australia, including senior leadership roles at Sun World in Vietnam and Luna Park Sydney.
Parques Reunidos commented on the appointment: “We continue strengthening our commitment to operational excellence, guest-centric continuous improvement and long-term value creation across our global network of parks.”
Image: Parques Reunidos





