Chessington World of Adventures Resort in Surrey, UK, has confirmed that World of PAW Patrol will debut in spring 2026, bringing Adventure Bay to life for preschool families. Positioned as a must‑visit destination for children aged two to five, the land represents a major strategic push into the under‑10s market for Merlin. The resort is using the World of PAW Patrol landing page at https://www.chessington.com/paw-patrol/ as the central call‑to‑action for tickets, short breaks and construction updates.
Spanning approximately 1.4 acres, World of PAW Patrol will feature four rides, including an entry‑level “my first rollercoaster”, along with play areas, meet‑and‑greet spaces, themed F&B and retail. Each ride will focus on a core pup, with the family coaster expected to spotlight Chase and supporting attractions themed to Skye, Zuma and Marshall. Themed design aims to recreate Adventure Bay with bright landscaping and strong sightlines to the Lookout Tower icon.
Merlin Entertainments is developing the land under license from Paramount and Spin Master, aligning with its broader strategy to anchor resorts around globally recognised preschool IP. Storytelling in World of PAW Patrol is built around teamwork, friendship and everyday heroism, with guest experience teams briefed to integrate emotional and social engagement into live interactions. World of PAW Patrol, and its dedicated web hub illustrates how deep IP partnerships and focused digital campaigns can extend dwell time, support themed accommodation and drive premium pricing in the family short‑break market.
Image: Chessington
