China’s cultural tourism sector closed 2025 with impressive momentum. December saw 32 significant project signings spanning theme parks, wellness resorts, and immersive entertainment venues.
The portfolio reveals a strategic pivot in operator priorities. Developers are moving beyond signature ride dependency toward culturally rooted storytelling, advanced technology integration, and atmospheric theming.
This shift targets multi-generational appeal rather than thrill-seeker demographics alone. The roster includes established operators like iQIYI launching its Hangzhou Park and Singapore’s Ascott entering the Dapeng Peninsula market. Domestic brands also feature prominently, with AG Esports developing an ecological complex and Xuezhu rolling out its “Borderless Sports Hub” concept.
These December 2025 signings reflect sustained investor confidence in China’s experiential leisure market. Project types range from full-scale resort developments to targeted urban renewals. Geographic spread extends from first-tier coastal cities to emerging inland tourism destinations. The pipeline reinforces China’s position as a core global market for attractions investment.
| Tourism & Cultural Projects in English | Contract date | Province | City | |
| 1 | Shangqiu Yandi Cultural Tourism Project (Phase I) | 12月3日 | Hengnan | Shangqiu |
| 2 | AG Esports Ecological Complex | 12月3日 | SiChuan | Chengdu |
| 3 | Singha Southwest Complex | 12月3日 | SiChuan | Chengdu |
| 4 | Xuezhu “Borderless Sports Hub” | 12月3日 | SiChuan | Chengdu |
| 5 | Luban Fantasy Park Southwest Flagship Store | 12月3日 | SiChuan | Chengdu |
| 6 | Lidong Town Agricultural Tourism Complex Project | 12月3日 | Guangdong | Yunfu |
| 7 | Mehood Yazhi Hotel | 12月3日 | Guangdong | Shanghuan |
| 8 | Luyuan Villa Hot Spring Medicinal Bath Health & Wellness Resort | 12月3日 | Guangdong | Shanghuan |
| 9 | Rushi Lake Tourism Resort Project | 12月3日 | Fujian | Nanping |
| 10 | Wuyi Tourism Immersive Experience Scenario Cooperative Development Project | 12月3日 | Fujian | Nanping |
| 11 | South Lake Park Renewal Project | 12月3日 | Fujian | Putian |
| 12 | Shuangfeng Ancient Tea Cultural Tourism & Forest Health Development Project | 12月4日 | Guangxi | Yunlin |
| 13 | Dapeng Peninsula Cultural Tourism Resort Hotel Project | 12月5日 | Guangdong | Shengzheng |
| 14 | Singapore Ascott Dapeng Hotel Project | 12月5日 | Guangdong | Shengzheng |
| 15 | Guangzhou Wanme Dapeng Peninsula Premium Holiday Chain Accommodation Project | 12月5日 | Guangdong | Shengzheng |
| 16 | Niuche River Tourism Resort Project | 12月5日 | Guangdong | Huanggang |
| 17 | Beijing CITS Yungu Senbo Park Project | 12月6日 | Beijing | |
| 18 | Mentougou District Wangping Town Cultural Tourism Industry Zone Development Cooperation Project | 12月9日 | Beijing | |
| 19 | Huairou District Bohai Town Jinglin-Dongtai Future Community Project | 12月9日 | Beijing | |
| 20 | [NALUWAN] Cross-Strait Ethnic Settlement Project (Note: Some characters unclear in original) | 12月9日 | Hu’nan | Loudi |
| 21 | Ning’er Town Tada Village Caiyuanzi | 12月10日 | Yun’nan | Pu’er |
| 22 | Huangge County Soma Flower International Hot Spring Hotel Construction Project | 12月13日 | SiChuan | Liangshanzhou |
| 23 | Zhaojue County Yi Spring Health & Tourism Resort Project | 12月14日 | SiChuan | Liangshanzhou |
| 24 | Huili City Tang Dynasty Cultural Tourism Integration Project | 12月14日 | SiChuan | Liangshanzhou |
| 25 | Yanyuan County Lugu Lake Star-Rated Hotel Construction Project | 12月14日 | SiChuan | Liangshanzhou |
| 26 | Xichang City Shili Yi Village Health & Wellness Resort Project | 12月14日 | SiChuan | Liangshanzhou |
| 27 | Jindong County Smart Cultural Tourism Commercial Complex Development Project | 12月14日 | SiChuan | Liangshanzhou |
| 28 | Dechang County Anning River Basin Agricultural Tourism Integration Industry Project | 12月14日 | SiChuan | Liangshanzhou |
| 29 | Baihetan Class-A Scenic Area Facility Enhancement Project (Note: Some characters unclear) | 12月14日 | SiChuan | Liangshanzhou |
| 30 | Yuexi County Cultural Tourism & Health Development Project | 12月14日 | SiChuan | Liangshanzhou |
| 31 | “Mirror Tour Hangzhou” Project | 12月15日 | Zhejiang | Hangzhou |
| 32 | iQIYI (Hangzhou) Park | 12月15日 | Zhejiang | Hangzhou |
December 2025’s project signings demonstrate the Chinese cultural tourism market’s maturation and diversification. International hotel brands, domestic entertainment operators, and regional wellness developers are all committing capital.
Several projects target niche segments: esports complexes, ethnic cultural villages, and hot spring health resorts. This variety suggests operators are moving beyond generic theme park models toward specialized offerings. Geographic distribution also broadens the market. While coastal gateway cities attract premium hotel brands, inland counties secure agricultural tourism and wellness projects tailored to local resources.
The 32 December signings add to an already robust development pipeline. They signal that China’s attractions sector continues its shift from rapid expansion to strategic, experience-led growth.
Image: Asia Attractions
