DreamWorks Animation has confirmed a new touring fan experience, GABBY ON THE GO! based on its popular animated television series Gabby’s Dollhouse.
The tour will travel to nine different locations across the UK and France from May to June 2023.
GABBY ON THE GO! gives fans the opportunity to jump inside Gabby’s fantastical, animated world for “a cat-tastic new adventure full of fun FREE activities and to collect stamps in their Cat Passport as they go by exploring zones that recreate many of the rooms featured in the show; including Gabby’s Bedroom, Cakey’s Kitchen, SS Mercat, Kitty Fairy’s Garden and DJ Catnip’s Music Bus.”
“There’s nothing else out there in the preschool space quite like Gabby’s Dollhouse and it’s really special to watch the reaction of fans as they step into Gabby’s world through this incredible interactive tour,” said Paul Bufton, Vice President EMEA, Universal Products and Experiences.
“The series comes to life so naturally through play, so we’re delighted that GABBY ON THE GO! will give children the opportunity to touch, feel and interact with their favourite elements and characters to extend their love of the brand beyond the TV show.
“Consumer marketing activations are central to our global brand strategy for Gabby’s Dollhouse and we can’t wait for more kids across the UK and France to enjoy this unforgettable experience.”
Gabby’s Dollhouse will tour across the UK including events in Glasgow, Newcastle, Cardiff and Manchester and also head over the channel to Paris.
Following its launch in 2021, Gabby’s Dollhouse has charted as a top 10 kids’ series in 89 countries and has become one of the fastest growing brands in the preschool space, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly.
Smyths Toys is the exclusive retail partner for the UK leg of the tour and will offer families the chance to go into store to meet Gabby and receive a free Gabby’s Dollhouse magazine created especially for the experience.
Images: Gabby’s Dollhouse
