Fred. Olsen Cruise Lines, a renown figurehead in the cruise market industry, has announced a strategic alliance with RWS Global, a world-leader in live entertainment and experiences.
The agreement ensures the enhancement of Fred. Olsen’s entertainment offering onboard with RWS Global designing and managing an all-new guest experience fleet-wide–including dynamic theatre productions, immersive live events and more, launching in early 2026.
“Fresh, engaging and varied experiences”
Samantha Stimpson, CEO of Fred. Olsen Cruise Lines, said: “We’re proud to be a business where our guests come first. This exciting investment and step forward for our onboard entertainment has come as a direct result of listening to our guests and understanding what they value most: more choice and more moments to enjoy.
“Cruising, for us, has always been about the joy of the journey, and we’re continually evolving to make that experience even more fulfilling.
“This partnership represents a step forward in our entertainment offerings – bringing fresh, engaging and varied experiences to life onboard, while staying true to the timeless pleasures of cruising that our guests know and love, and that make us uniquely Fred.”
Meanwhile, Ryan Stana, Chairman & CEO of RWS Global, added: “Fred. Olsen has always been a proud family-founded company, and I deeply respect that. This partnership is about honouring tradition while elevating what’s possible – ushering in a new era of onboard entertainment and guest experiences.
“By leveraging RWS Global’s worldwide resources, we will deliver more memorable moments and greater value for Fred. Olsen Cruise Lines’ guests around the world.”
Lights, Camera, Action at Sea
The new entertainment offering will debut on the cruise liners Bolette, Borealis, and Balmoral in February 2026. However, by September 2026, all of Fred. Olsen’s ships will feature the new and elevated entertainment lineup,
Image: RWS Global
