The UK experience designer has promoted Stuart Edgington to lead its international sales pipeline and drive data-led growth across the attractions sector.
Holovis has appointed Stuart Edgington as its new global director of business development. Announced on 24 March 2026, the promotion signals the company’s focus on international expansion within the theme park and amusement industry. Edgington steps into the leadership position after eight years with the business. He will now lead the global business development team and oversee long-term commercial strategy.
Edgington bridges the gap between technical engineering and commercial execution. He previously served as head of platforms, where he deployed systems tracking guest data, biometrics, and facial recognition. His background spans data analytics, platform development, and artificial intelligence. This technical literacy helps the company scope complex, multi-continent projects for theme parks and experiential destinations.
Stuart Hetherington, CEO of Holovis, noted that Edgington has been instrumental in managing key client relationships and critical aspects of the sales pipeline. ‘This promotion recognises both his contribution and his leadership,’ Hetherington stated. ‘We are excited to see him take on a more formal role in driving our global growth strategy.’
Holovis delivers technology-driven solutions for major international operators, developers, and entertainment brands. The firm recently produced Squid Game: The Experience for Netflix. Edgington’s appointment ensures that new client bids align strictly with internal engineering procedures and delivery standards.
Edgington expressed pride in taking on the new responsibilities. ‘Having worked closely across both the technical and commercial sides of the business, I am looking forward to bringing those perspectives together to support our teams and clients globally,’ Edgington said. ‘There is a huge opportunity ahead, and I am excited to help drive the next phase of growth.’
Image: Holovis
