Chinese streaming platform iQIYI has opened its first tech‑enabled immersive indoor theme park, iQIYI LAND, in Yangzhou, Jiangsu Province. The 10,000‑square‑meter site brings the company’s drama and animation IPs into a physical environment and is designed for year‑round operation. The park features “Immersive Theaters” that combine VR, motion platforms, scent, wind, spatial audio, and live performers so guests can step into story worlds such as “Strange Tales of Tang Dynasty.”
Other zones rely on LED walls, projection mapping, and interactive tracking to respond to guest movement and actions in real time. iQIYI describes the park as a strategic extension of its content pipeline, allowing quick deployment of new IP‑based experiences using digital production workflows developed for its online platform. For operators and suppliers, the project showcases a compact, indoor model that tightly fuses media production and location‑based entertainment and may signal new partnership routes with streaming brands.
Image: iQIYI
