A curious celebration is taking place in Madison, Wisconsin in the shape of National Mustard Day.
The celebration takes place annually on the grounds of the National Mustard Museum and is draped with yellow to signify National Mustard Day,
The first Saturday of August is when the celebration kicks off and founder and curator Barry Levenson revels in the curiosity of the day: “I think people more laughs and more light-hearted things to fill up their lives.”
Levenson started collecting mustards in 1986 after his favourite baseball side, the Red Sox lost the World Series. “I was so depressed I couldn’t sleep. So, I went to an all-night supermarket and when I passed the mustards, I heard a voice that said, ‘if you collect us, they will come.’ I did. They have.”
Such was his love for collecting that he quit his job as an attorney to open a museum to mustard.
The company has grown exponentially to the point it attracts 30,000 to 35,000 visitors each year. His collection has grown to 6,600 mustards from all 50 states and over 80 countries.
Images: National Mustard Museum
