Pigvasion, the first Angry Birds free-roaming group gaming experience based on characters and environments from the Angry Birds movies, is launching at IAAPA Expo Europe.
This has been created by Attraktion! for its PLAYNEO game system, in partnership with Angry Birds’ creator Rovio Entertainment Corporation, in a deal facilitated by Angry Birds’ global licensing agency IMG.
In Pigvasion, players undertake a mission to assist Red, the leader of the Angry Birds, in recovering stolen eggs from mischievous pigs. This immersive gaming adventure draws inspiration from the visually stunning Angry Birds Movies. It offers a fast-paced and engaging gameplay experience that transcends traditional mobile gaming, scaled up for entertainment venues.
PLAYNEO is an innovative free-roam group gaming concept that leverages immersive 270° projection environments, eliminating the need for VR headsets. This setup allows for interactive play among 4 to 16 players, with three configuration options—Box, Trapeze, and 360 Layout. These configurations are ideal for family entertainment centers (FECs), lobby experiences, and shopping malls.
Unlike VR games, PLAYNEO doesn’t require specialized glasses, enabling guests to move freely within the gaming space, where interactivity is integrated into every surface. This feature makes PLAYNEO an excellent choice for fostering connections among people and families through interactive experiences.
At the core of PLAYNEO’s innovation is Attraktion!’s proprietary and patented Active Shield, a handheld interactive device that players carry to trigger events within the immersive digital canvas. Guests can explore the virtual space, working collaboratively or competitively to score points and achieve their goals.
PLAYNEO doesn’t rely on VR headsets, wearable devices, or consumables, simplifying health, safety, and hygiene considerations. This operatorless experience offers real-time gameplay, ensuring each session is unique based on players’ decisions and actions, which encourages repeat visits.
Katri Chacona, Head of Brand Licensing at Rovio, expresses excitement about this action-packed collaboration, providing fans with the opportunity to step into the beloved Angry Birds movie environments, delivering a high-quality and unparalleled experience.
Markus Beyr, CEO of Attraktion!, emphasizes how the Angry Birds IP aligns perfectly with the PLAYNEO experience, elevating group gaming by offering shared immersive adventures without the need for VR headsets. This enhanced connection among players fosters memorable engagements and encourages them to return, striving to surpass their previous scores and unlock new thrilling adventures.
Attraktion! offers various PLAYNEO games, including Jelly Attack and Dino Dig, with more in development. Pigvasion will officially launch in October and will be introduced at select venues in the United States, Austria, Germany, and the United Arab Emirates.
Image: Attraktion!
