Parques Reunidos has announced the appointment of Vicente Bosque as its new Chief Commercial Officer, reporting directly to Chief Executive Officer Pascal Ferracci.
In this role, Bosque will lead the Group’s global revenue strategy, overseeing ticketing, marketing, sales, eCommerce, market strategy, and revenue management.
Since joining in 2021, Bosque has held leadership positions in commercial management across Southern and later all of Europe, playing a pivotal role in advancing digitalisation and park-level integration.
A graduate in Business Administration from the Autonomous University of Madrid and an MBA from IESE Business School, he brings extensive international experience from previous roles at PwC and Amadeus.
“With this appointment, Parques Reunidos reinforces its commitment to customer centric growth, innovation, and long-term sustainability across its global network of leisure and theme parks,” stated the operator in a press briefing.
Parques Reunidos is a leading international operator of leisure and entertainment destinations with more than 50 years of experience in the industry.
Image: Parques Reunidos
