ROLLER, the all-in-one venue management platform for the leisure and attractions industry, has announced ROLLER iQ, a revolutionary AI assistant that helps operators turn their venue’s data into instant insights.
Unlike general-purpose AI tools like ChatGPT or Gemini, ROLLER iQ is grounded in real-time operational figures from the venue itself, which means it doesn’t generate generic answers.
“ROLLER iQ is a new kind of assistant, built specifically for the attractions industry,” said Luke Finn, Co-founder and CEO, ROLLER.
A streamlined service
It understands your business, your capacity, events, and guests, and turns that data into clear, actionable insights. It’s there when you need answers, helping you move from analysis to action in seconds.”
ROLLER iQ not only provides valuable insights that would typically take hours to uncover, it also helps you discover new growth strategies.
Instead of digging through reports, operators can ask questions like “What products are driving the most revenue growth compared to last month?” or “What are the most important changes I should make based on guest feedback?”
ROLLER iQ then surfaces that data in an easy-to-understand format and provides insights that help teams make confident decisions.
ROLLER iQ is available on desktop and mobile, therefore operators can access their insights in the office, on the venue floor, or on the go, making it easier than ever to make confident decisions from anywhere.
Alongside ROLLER iQ, ROLLER’s November 2025 Product Launch reinforces its broader commitment to supporting operators with modern technology and intelligence that help venues better understand and serve their guests.
It has been a year of innovation at ROLLER with more than 100 new product enhancements released in 2025 alone, each designed to make it faster, simpler, and more powerful for operators to run their businesses.
“We’re constantly enhancing our platform”
“ROLLER is building an ecosystem where data, insights, and innovation all work together,” added Finn.
“Beyond our November Launch, we’re constantly enhancing our platform, making it faster, simpler, and more powerful with every update. Each improvement comes to fruition through the needs of our incredible community.”
ROLLER will share more details about ROLLER iQ, including an exclusive announcement, during a press conference at IAAPA Expo Orlando on 19 November, from 11:40am at booth #3047.
Image: Roller
