The West Midlands media attractions manufacturer enters new ownership via a pre-packaged administration process, with 28 jobs secured under the Intamin family of companies.
Simworx, the West Midlands-based manufacturer of immersive media-based attractions, has been acquired by Simworx Attractions Limited following a pre-packaged administration process completed this month. The acquiring company is wholly owned by a Liechtenstein-based entity associated with Intamin Amusement Rides, bringing the specialist supplier into the wider Intamin group of companies.
BTG Begbies Traynor appointed Gareth Prince and Mark Malone as joint administrators on 12 June 2026, and a sale completed shortly afterwards, with 28 employees transferring to the new owners. The transaction was handled by multiple teams at BTG, with law firm Gateley providing legal support.
Vijay Merchant, partner in financial advisory at BTG, ran an accelerated mergers and acquisitions process to seek investment into the business, which culminated in a rescue through the pre-packaged administration route.
Gareth Prince, partner at BTG Begbies Traynor, said: ‘Simworx is well-known in the theme parks and entertainment industry across the globe. Whilst the business had a strong order pipeline, historical and working capital issues were creating cash challenges which required consideration of all avenues for restructure and rescue.’
Founded in 2005, Simworx built a global portfolio of immersive media attractions spanning flying theatres, 4D cinemas and dynamic simulation rides, with installations across Europe, the Middle East and Asia. Despite a reported order pipeline, cash pressures led the business to seek external rescue.
Vijay Merchant added: ‘We were very happy to get this deal completed and start a new chapter for the business after a very difficult period of time. Under its new ownership, and with fresh investment and direction, this company can now progress.’
The acquisition places Simworx alongside ETF Ride Systems within the Intamin family. Terry Monkton, CEO at Simworx Attractions Limited, said: ‘Working closely with ETF Ride Systems – also part of the Intamin family of companies – the company now has a partnership with a strong industry-renowned entity that will enhance project delivery, innovation, financing and resource for the benefit of current and future customers.’
For operators and parks with existing Simworx installations, the message from new ownership is continuity. The structure of the deal preserves the workforce and positions the business for delivery against its current project commitments under fresh financial backing.
