Thorpe Park, part of Merlin Entertainments umbrella, has appointed Creature London as its lead creative agency for Project Exodus, the upcoming roller coaster at the resort.
Project Exodus will be the UK’s tallest coaster, and the first ride to launch at Thorpe Park since 2012.
Creature London will be tasked with launching multi-channel and wide-reaching campaigns to attract visitors to the new attraction.
Ruth Storey, marketing director at Thorpe Park discussing the partnership: “This is an incredibly exciting time for Thorpe Park. With some of Europe’s biggest and best rollercoasters already situated within our park gates, expanding our record-breaking portfolio with the arrival of Project Exodus is set to be momentous!
“You don’t launch a new rollercoaster every day and as such we knew we needed a standout creative communications platform and agency to do it justice. We are thrilled to be collaborating with Creature London on the launch of Project Exodus and we can’t wait to witness the new heights we’ll undoubtedly reach together.”
Image: Thorpe Park
