Vekoma Rides marks its 100th anniversary with the limited‑run Century Collection, an exclusive merchandise line that also raises funds for two children’s charities.
Vekoma Century Collection is the headline element of Vekoma Rides’ 100th anniversary celebrations, giving fans a time‑limited way to share in the Dutch manufacturer’s milestone year. The exclusive range opens for pre‑orders on 15 April and will be available for just eight weeks via Vekoma100years.com. Based in Vlodrop, The Netherlands, Vekoma Rides is positioning the offer as both a tribute to its coaster legacy and a platform for charitable support. For operators, the initiative shows how a B2B ride supplier can deepen fan engagement without building a new attraction.
The Vekoma Century Collection brings the company’s 1926 roots and roller coaster heritage into a contemporary, wearable format. The line includes hoodies, T‑shirts and caps, all offered in adult and children’s sizes to capture a broad age range. Limited availability is designed to create urgency among fans and industry followers, while also testing demand for future branded merchandise drops. The collection gives parks and suppliers another reference point when assessing how far ride manufacturers can extend into consumer‑facing product.
Crucially, the 100th anniversary campaign is tied to two charities that resonate with the family leisure sector. Proceeds from the Vekoma Century Collection will support Give Kids The World, which provides wish experiences for seriously ill children and their families. A share of revenue will also go to Stichting Leergeld Roermond, helping children from low‑income households participate fully in school life and extracurricular activities. Anne‑Mart Agerbeek, CEO of Vekoma Rides, said: ‘Marking 100 years of Vekoma is a milestone we are proud to celebrate together with our fans. I am therefore delighted to launch this unique merchandise collection as a tribute to a century of Vekoma. By supporting the charities Give Kids The World and Stichting Leergeld Roermond, we are giving something back to the next generation.’
Images: Vekoma
