Merlin Entertainments, the world's second largest visitor attraction operator, has created a new group-wide marketing role with the appointment of Emma Woods as the company's first ever group marketing director.  

In her new role, Woods will report directly to Merlin Entertainments CEO Nick Varney and will take on responsibility for group marketing and sales functions such as e-commerce, group promotions and trade and the Merlin Annual Pass, as well as developing the Merlin corporate brand to its key stakeholder groups.