Wow Company, a Belgium-based developer and manufacturer of wave-generation technology, has signed a strategic alliance with Polin Waterparks of Turkey.

Under the terms of the partnership, waterpark specialist Polin will exclusively distribute Wow's Wave Ball – low-energy wave-generating machines – in 39 countries and work as the group's global sales partner.

"Our aim is to match the power of both our innovative companies so that we can serve our clients even better and bring more value-added products to them," said Paolo Danubio, sales manager for Wow.

"The distribution agreement is a natural fit that will allow us to serve the growing demand for these types of products in the aquatics industry."