In a landmark takeover, RWS Entertainment Group, provider of visitor attractions across the world, has confirmed that it has acquired ted (The Experience Department), Europe’s Largest Entertainment, Audio Visual, Fitness and Custom Merchandise Company, and becomes the world’s largest leisure and attraction experience provider.

According to a spokesperson at RWS: “Ted’s award-winning team will leverage their creative expertise and global network to deliver new immersive experiences for Halloween, holiday and seasonal events.”

The deal will expand the group’s expertise to include 360-degree experience design, audio visual solutions, fitness and wellbeing programs, custom-made retail products, studio recording and visual media design.

“The synergy between ted and RWS Entertainment Group opens opportunities for our team and our clients to achieve the ultimate immersive experiences on land and at sea,” said RWS Founder and Chief Executive Officer, Ryan Stana. 

“Our companies have an outstanding record of delivering powerful projects. Together with other RWS companies including JRA and Binder Casting, the possibilities are endless.”

Meanwhile, Robin Breese-Davies commented: “At our core, we are creative innovative thinkers; we push the experience to the next level,” said Mr. Breese-Davies, who will continue to lead ted’s exponential growth as part of RWS Entertainment Group. 

“I am extremely proud, on behalf of the ted team, to be joining the RWS family. Our connected approach and 360-degree design experience truly sets us apart, and we’re excited to continue designing and defining what’s next in guest experience.”