Attractions management platform innovator Convious has announced that it has received a further £7.3m investment through Series A to continue growing its business portfolio through the leisure industry.
Venture capital and private equity firm Wille Finance along with the participation of Orbit Capital, who are existing investors, are behind the funding programme. Thus, the total value of the Series A funding equates to £16.2m through equity and debt.
Convious has developed one platform that streamlines and unifies all aspects of operations, including eCommerce, crowd management, F&B, marketing, retail, sentiment analysis and the guest experience through an onsite mobile app.
Furthermore, the platform applies intelligent AI algorithms and a data-driven approach to connect with guests before, during and after their visit, and optimise bookings rates with dynamic and real-time pricing configurators and a personalised sales journey.
Upon the announcement, Camiel Kraan, Founder and CEO of Convious, said: “Experience economy businesses have been through a tremendous amount of change and continue to transition, with emerging technologies and platforms bringing opportunities to reach new audiences and markets. This funding extension will allow us to continue to innovate at the rapid pace that we have become renowned for.
“We represent a selection of the biggest names across the theme park, museum, zoo and aquarium sectors and will continue to evolve our platform based on the needs of the market for all venue types, sizes and global locations.”
Meanwhile, Cyril Petit, Tech Investor VC Investor at Wille Finance comments: “We are happy to join Convious as a new investor and to support the company throughout its next development phase. We are joining an innovative and passionate team that strives to transform the offline entertainment industry through technology.
“We are convinced of the company’s capacity to develop state-of-the-art solutions allowing businesses in the leisure and entertainment sector to optimize operations and revenue, thereby making Convious’s offering particularly well-suited to tackle today’s challenges.
“We believe in the company’s vision and are looking forward to seeing how Convious will continue to contribute to the future of the industry.”
And Lukas Macko, Principal at Orbit Capital explained: “Convious is on track to become the leading Attraction Management System for large and mid-market experience economy operators. The company has shown remarkable growth and progress in recent years.
“It not only offers a comprehensive suite of modules, ranging from bookings and sales
management to operations planning but has also proven ability to devise innovative solutions. These capabilities uniquely equip Convious to address the evolving challenges of the leisure and entertainment sectors, boosting their operations and revenue.”
Image: Convious
