Six Flags Entertainment Corporation has announced that it has launched the largest digital alliance in the theme park industry.

This strategic alliance will see Six Flags entering a partnership with Google, HCL Tech, Dell, Snowflake, Fueled, and Pure Imagination Studios. 

The digital alliance is a first of its kind in the theme park industry.

Offering their cutting-edge technology will enhance and redefine both guests and team members.

“Our guests are at the centre of everything we do, and we want to give them the best possible experience when they visit our parks,” said Selim Bassoul, CEO of Six Flags. 

“By partnering with the best-in-class companies, we are using data and technology to accelerate innovation and revolutionize the theme park industry.”

“Six Flags is leading the way on technology, harnessing the power of an alliance to accelerate innovation and seamlessly blend brands into the guest experience through multiple touchpoints in the park,” said Omar Jacques Omran, Chief Digital Officer at Six Flags. 

“Our guests will benefit from the latest technology to make their visit more personalized, enjoyable, and memorable.”

Alliance members will play an important role in advancing innovation in the industry by harnessing their unique capabilities and technology.

“As Six Flags’ primary cloud provider and AI innovation partner, Google Cloud is ready to make AI and cloud technologies more accessible to more people across the theme park industry,” said Thomas Kurian, CEO of Google Cloud. 

“Through this alliance, the industry can take advantage of our innovations in data, technical infrastructure, cybersecurity, and AI to create memorable and tailored guest experiences.”

Image: Six Flags