Merlin Entertainments has unveiled The Gruffalo & Friends Clubhouse Attraction to open on Blackpool promenade. 

At a cost of £2.3million, the brand-new Gruffalo & Friends Clubhouse is a one-of-a-kind magical indoor play adventure featuring six of Julia Donaldson’s and Axel Scheffler’s much-loved children’s stories.

The enchanting 3D world brings to life popular characters from The Gruffalo, The Gruffalo’s Child, Zog, The Snail and the Whale, Room on the Broom and The Highway Rat.

The entertainment facility has six different zones dedicated to each book: The Gruffalo’s Deep Dark Wood Adventure Play and Soft Play, Room on the Broom Toddler Play, The Gruffalo’s Child Sensory Room, Zog’s Dragon School Challenge and The Snail and the Whale Seaside Play, as well as a Gruffalo Meet and Greet Experience.

The Gruffalo Deep Dark Wood Adventure Play is the main attraction where young explorers can climb, crawl and slide their way through the ‘deep dark wood’. The Room on the Broom Toddler Play is a story-led soft play area specifically for children aged three and under.

The Gruffalo’s Child Sensory Room is specifically for children with specific and sensory-sensitive needs, including autism, and provides a quiet, mini magical winter themed physical and digital sensory experience. 

In Zog’s Dragon School Challenge, young dragons can meet Zog and have a go at Madam Dragon’s challenges. In The Snail and the Whale Seaside Play, adventurers can plunge into the water inspired ball pool, which transforms into a bio-luminescent environment.

Merlin Entertainments has been working on the project for the past 18 months and Kate Shane, Regional Director, Merlin Entertainments said: “The Gruffalo & Friends Clubhouse attraction provides young explorers and families with a magical day out. Just like little brown mouse, guests will brave the ‘deep dark wood’ and climb, crawl and slide their way to the life-sized Gruffalo.

“The unique and immersive experience is ideal for families with children aged ten and under, neurodivergent children and toddlers too. Visitors can even meet the Gruffalo himself and check out his terrible-teeth in his terrible jaws, knobbly knees and turned-out toes.

“We firmly support Blackpool’s ambition to be the UK’s number one family seaside resort and with such an adored family brand joining our plethora of attractions we are very excited to finally open the doors!”

Images: Merlin Entertainment