Universal has reported a marked increase from the UK market towards its Orlando and Hollywood parks and resorts.

Senior director of sales EMEA Paul Kelly explained that key ticketing partners and an increase in tour operator partners were now using its in-house e-ticketing system to have further hospitality options like VIP tours and accessible rooms.

Kelly confirmed that the sharp increase was also due to “access to ticket options exclusive to the UK trade, including a second-day-free ticket for Universal Studios Hollywood.”

He also confirmed that sales were returning to pre-pandemic levels from 2019.

Dennis Quinn, senior vice-president of hotel commercial strategy, shed further light on the increase in sales: “The growth of the hotel product is a great story, we now have 9,000 rooms across eight hotels and there are so many options (at Universal Orlando).

“It’s not just about price, we have single rooms, accommodation with kitchenettes and multi-room options for families. The response from the UK has been fantastic.”

“We are also seeing strong demand for 2024 and sales consistent with those last year for 2023, which is impressive given the pent-up demand that drove that. The longer lead-in window is undoubtedly coming back and that is good for us, our trade partners and their customers.”

This availability for option at all spectrums of price ranges has given Universal a notable boost in sales.

Image: Universal