Netherlands-based Vekoma Rides has appointed Nathan Jones as its new vice president of sales in the US and Canada.

Vekoma said its goal of establishing permanent representation in North America was to provide professional sales support to its existing and future US and Canadian amusement and theme park customers, offering innovative designs and high quality rides and attractions.

Effective September 1, 2013, Jones will be handling the US and Canadian amusement and theme park sales for Vekoma Rides Manufacturing and its giant wheel division, Dutch Wheels.

"With the US and Canadian market representing a substantial customer base for the amusement and attractions industry, having Nathan joining our team will create an advantage for Vekoma Rides and our customers leveraging his many years in the industry and theme park expertise," the company said.

Jones has over 15 years' experience in the industry, having worked in various managerial and executive positions at WhiteWater West subsidiary, Prime Play, and has extensive experience and background in sales, marketing and management. He will operate out Vancouver, Canada, and will work closely with Vekoma's sales and product development teams.

Vekoma continues to expand across world markets. Last year the company opened giant wheels in Brighton, UK, and Myrtle Beach and Seattle, US.