WhiteWater has signed a licensing agreement with NASCAR, one of the world's best-known sporting brands.

The deal will allow the Canadian company and its waterpark clients to use the NASCAR logo on approved themed rides and products based on the iconic motor racing brand.

"This is the first branding deal of its kind in the waterpark industry," said WhiteWater founder and CEO, Geoff Chutter. "Creating an experience around the NASCAR theme will certainly add to the 'wow' experience for our guests."

One of the first rides to bear the NASCAR logo will be WhiteWater's multi-lane racing mat ride, currently being proposed to several parks.