Cadbury World in the UK has opened a new attraction in the shape of the 4D Chocolate Adventure.

A replacement for the previous Cadbury Land attraction, the latest addition to the venue provides a brand new 4D experience which sees guests joining Cadbury character Freddo and a host of other characters on an adventurous journey.

Along the way visitors take a dive into a bowl of liquid Cadbury Dairy Milk, ride the Crunchie Roller Coaster and take to the skies in a Cadbury Crème Egg airship piloted by the Caramel Bunny.

The attraction was designed and built by UK theming and design specialists RMA Themed Attractions and utilises special effects theatre seats from Canadian company Triotech, the first time such seats have been used in an attraction in the UK other than a Triotech attraction. The effects experienced include movement and vibration in the seats and wind.

RMA also provided a custom film for the ride, which uses Christie stereo projectors, as well as writing the script, producing the soundtrack and preparing the storyboard.