Blackpool Pleasure Beach has announced that James Cox is to join the team as Director of Marketing, Sales and PR and join its board of directors.

James Cox ICAE (IAAPA Certified Attractions Executive) originally joined Blackpool Pleasure Beach in 2013 as a Digital Marketing Executive and was responsible for improving the social media platform and transitioning the company to online advertising.

After an accomplished spell at the Pleasure Beach, Cox has stepped into the role of Director of Marketing, Sales and PR and now heads up a team of over 50 people in departments such as Corporate Sales, Group Sales, Guest Services, Ticket Sales, Contact Centre and PR and Marketing.

James said: “It’s an honor to be appointed to an exceptional board of directors. I look forward to being able to continue to support the business as it develops and grows in the future. Being local myself, I feel incredibly proud to be able to continue to contribute to a family-run world-leading amusement park.”

Cox has been instrumental in the evolution of the park, by changing Blackpool Pleasure Beach’s admissions system. He also assisted with the introduction of eTickets and a mobile phone app, which significantly improved guest experience and propelled the business into the modern era of technology.

 Earlier this year, Blackpool Pleasure Beach appointed another two members to its board, Andy Hygate, Director of Operations, and Karl Murphy, Director of Engineering.

Amanda Thompson OBE, CEO of Blackpool Pleasure Beach said: “The way we market ourselves to the world is one of the most important aspects of keeping Blackpool Pleasure Beach successful. James’ continuous hard work and expert industry knowledge has enabled us to effectively communicate our core values, beliefs, and offerings to a hugely diverse audience. 

“Not only is it important for us to ensure we are accurately marketing ourselves, but it is also equally as important – if not more – for us to be listeners. 

“People are at the heart of what we do and as Director of Marketing, Sales and PR, James has allowed us to ensure that our guests are heard. He really is the binding bridge between the business and our guests, and we take extreme pride in welcoming him onto the board. Congratulations James!”

Images: Pleasure Beach