Blackpool Pleasure Beach has launched a new app which guests can download and use to enhance their visit to the park. Guests are being encouraged to download it before their visit.

The app provides guests to the park with useful information including up to the minute queue times and what’s on information for shows, events and on-park entertainment.

The new app can also be used to store and access eTickets as well as be used to book rides on ENSO, the spinning seat upgrade on ICON, and Speedy Ones, the park’s one time fast passes.

The Blackpool Pleasure Beach’s eGuide represents is an evolution of the previous web app which was created to work with the park’s new eTicket entrance system. Both the web and native apps have been planned, developed and implemented by Blackpool Pleasure Beach’s in-house team.

James Cox, Head of Marketing at Blackpool Pleasure Beach describes the app: “Following the development of the park’s new eTicket park entrance and ride access system, it was clear that we needed to develop a new app which could work with, and support this system. We initially created a web app which could be used to claim and store tickets and also provide guests with basic information but it was always our intention to follow this up with a native app which much more functionality.

“This is a constantly evolving project and we are continually looking at new ways to use our eGuide app to enhance our guest’s experience.”