Enhancing park operations are a fundamental step for theme parks worldwide.
And digital operations platform CmdCentr (formally Cmd-Ctr) has shown their hand with the unveiling of their technology at four Merlin Entertainments run theme parks across the world.
CmdCentr provide live data insights to increase park efficiency and the overall quality of visitor experience.
Having launched successfully in 2020 at Paultons Park and Legoland Windsor Resort in 2021, CmdCentr has further branched out stateside with Legoland New York Resort, the new Peppa Pig Theme Park in Florida, in Asia at Legoland Korea Resort and domestically at Thorpe Park Resort.
According to CmdCentr, their digital platform ‘comprises various modules, each providing enhanced efficiency and instant oversight for park operations managers. The replacement of manual or disconnected processes allows for operations problems to be resolved in the moment and the system gives live data insights at the click of a button.’
Legoland Windsor Resort, UK, has seen an increase in ride capacity of 10% since the park started using the software of CmdCentr.
“As soon as this opportunity came up to switch to CmdCentr, we jumped at it,” said Dan Whybrow, Head of Rides & Compliance at Thorpe Park.
“For us, getting live, automated data means that if a ride isn’t performing, then we can resolve it there and then. Previously we wouldn’t have had access to that information until the end of the day, when it’s too late.”
Furthermore, Jimmy Boyadjis, Senior Manager of Attractions at Legoland New York Resort, said: “We now see every single number everyone puts in, every single hour. That’s not something we saw last year at all. We can immediately congratulate well done behaviour and coach aspects for improvement very quickly.”
And Matt Clarke, Director of First Option Software UK, creators of CmdCentr, added: “As we’ve seen with our previous launches, there’s an increasing desire from theme parks to make their operations work smarter. Park management recognises that operations efficiency is key to growth and success.”
Amusement parks global market is expected to grow by 22% by 2026 with growth attributed to operations refinement and restructure.