DP Leisure, operator of the 360 Play children’s entertainment centre brand, has announced plans to open a fifth UK site in 2017.

The new facility, which will be located within the Kingfisher Shopping Centre in Redditch, Worcestershire, will join existing 360 Play venues in Milton Keynes, Stevenage, Leicester and Basildon.

The opening of the latest 360 Play venue is scheduled for mid-February 2017 and DP Leisure is developing the 12,000sq.ft former retail unit to accommodate its newest operation.

It will become home to all the classic 360 Play elements which have proved popular with families with young children over the years.

The design and master planning of this latest project has once again been carried out by DPL’s sister company, DP Associates.

Pre-manufacturing of many of the key play elements and structures that will be housed within the shopping centre location is currently underway in workshops at DPL’s headquarters in Milton Keynes.

Among the attractions will be a two-storey play structure, dodgem cars, a carousel, creative and messy play and the 360 Street imagination play zone. A party zone offering a dedicated area for children’s parties will also be included.

“We are delighted to announce the planned opening of our fifth 360 Play family entertainment centre in the UK,” said managing director Duncan Phillips, “and are particularly excited to be moving into a shopping centre location.

“This is something totally new for us but we are confident our offering will complement what is currently available to shoppers and will become a key element of a visit for families with young children.”