Tourism photography company Magic Memories has introduced its full service personalised storybook solution to visitors to the National Zoological Garden of South Africa – better known as Pretoria Zoo – in conjunction with the Happy Snappy Photo Company.

Pretoria Zoo is an 85-hectare zoo in Pretoria, Guateng Province, which is home to a wide range of mammals, birds, fish, invertebrates, reptiles and amphibians. It is the largest zoo in the country and the only one with national status. An aquarium and reptile park also form part of the facility and more than 600,000 people visit the venue annually.

The Magic Memories solution was introduced at the zoo at Easter 2013 by the Happy Snappy Photo Company, run by Barry Cooper and James Cussen. Happy Snappy is Magic Memories' South African licence partner, providing end-to-end onsite and online, personalised photography solutions for all guests visiting partner attractions.

Together Magic Memories and the Happy Snappy Photo Company have designed a world class, visually rich photo book with Pretoria Zoo that shows a number of their favourite animals. This is coupled with a fun, interactive photo experience that places guests in realistic 'wild' backgrounds with some of their favourite animals.

"This was our first zoo in South Africa and having similar operating models in our other sites means we can confidently deliver on day 1 based from experience," said Happy Snappy's James Cussen.

"We also learnt from our previous installations when it came to recruitment, production flow, staff training and other key areas of operation to ensure we are continually improving and adding increased value to our partners."

Cussen added: "We interviewed a large volume of potential staff, well ahead of time and picked those we knew had the attitude that fit the very specific Magic Memories and Happy Snappy guidelines for success."