Disneyland Paris is entering a new era in which Walt Disney Studios Park will be rebranded to Disney Adventure World.

“After transporting generations of guests into the magic of movie-making, the second park at Disneyland Paris is entering a new era marked by a fresh creative vision, brand-new experiences, an expansion on a never-before-seen scale and the introduction of an all-new visual identity,” explained the park.

“To celebrate this new chapter, Walt Disney Studios Park will be renamed Disney Adventure World when World of Frozen, a new immersive area dedicated to the wintery world of Walt Disney Animation Studios’ Frozen will come to life, bordering a majestic bay. While the ongoing transformation of the park is sure to take the guest experience to a whole new level, the entire resort will continue to elevate its offerings in the coming years.”

The announcement represents a game-changer for the theme park, as Tom Fitzgerald, Walt Disney Imagineering Chief Storytelling Executive and Senior Creative Executive for Disneyland Paris, comments: “Today, we are changing the story of Walt Disney Studios Park, evolving from “how it’s done” soundstages to celebratory theatres and adventures that come to life in immersive worlds. 

“These fully realised adventure worlds will become the focus of the park’s new identity and appear as realms that guests discover as they navigate deeper within the park and are invited to participate in adventures inspired by our most beloved stories.”

Meanwhile, Natacha Rafalski, President of Disneyland Paris, explained further the rebranding. “Embracing a transformation that involves the overhaul of more than 90% of Walt Disney Studios Park since its debut in 2002, we’re unveiling a fresh creative vision that has completely redefined our second gate.”

Guests will embark on a journey that blends the magic and emotion of our beloved franchises with explorations into faithfully recreated new worlds. This significant evolution inspired us to rename the Park, heralding a vibrant new chapter for Disneyland Paris.”

“The new name will officially take effect coinciding with the grand opening of our next themed land, World of Frozen, marking a harmonious start to this exciting new era. 

“With our commitment to pushing the boundaries of immersion and innovation, we’re crafting breath-taking new experiences and spectacular moments at Disney Adventure World that will resonate more than ever with our guests. It’s set to offer unique adventures in immersive worlds, serving as a perfect complement to Disneyland Park.”

Image: Disney