Experience UK, the membership organisation that represents the experience economy sector, is to host the UK Pavilion at the Saudi Entertainment and Amusement Expo (SEA).

Experience UK will be hosting the UK Pavilion in partnership with the Department for International Trade.

The aim of hosting the UK Pavilion at this high-profile industry expo is to provide UK companies with the chance to network and secure business deals with over 5,000 key buyers from the Kingdom of Saudi Arabia, where the leisure market is thriving.

Diverse companies from Britain will be joining Experience UK in the Pavilion to showcase their services and products. Katapult, which has carried out projects at 19 Legoland Discovery Centres around the world, will be among the companies present at the UK Pavilion.

Ian Clappison, managing director of Experience UK, commented on the event: “Experience UK represents a wealth of UK talent that have worked on iconic projects all over the world. Together with our partners, the Department for International Trade, we collectively are committed to helping our members understand new markets and provide them with a platform to engage with prospective buyers and developers. SEA provides a unique platform for us to do this in what is an exciting and emerging market.”

The SEA is taking place on September 7 to 9, 2021.