Gateway Ticketing Systems, the admission control and ticketing software supplier, has installed a new ticketing system at Sundown Adventureland in Nottinghamshire, UK.

Sundown Adventureland theme park's visitors are typically families with children younger than 10 years old. The park hosts a Christmas Spectacular event, which was the catalyst for bringing in Gateway's new ticketing system.

Paul Tomlinson, park manager at Sundown Adventureland, said: "Primarily we were looking for a proven ticketing system that could manage our online web bookings for the Christmas Spectacular here at Sundown Adventureland.

"This is a massive event for us and it is totally controlled by the booking system. I knew Gateway's Galaxy system was used worldwide in a lot of big theme parks so felt sure it could help us too."

The new system, which was installed in six weeks, has already delivered improvements in throughput times at the entrance gate and online web sales and a significant increase in online bookings.

Sundown had previously encountered problems with double bookings online, but with the new Gateway's Galaxy system, transactions are fast and simple to complete and online sales are live into the onsite database with print at home tickets and no risk of double bookings.