Gateway Ticketing Systems has been selected by Ski Dubai as the venue's new ticketing point of sale provider.

An iconic attraction in the UAE, Ski Dubai is an indoor ski resort in the Middle East owned by the Majid Al Futtaim Group.

In addition to a wintery mountain-themed setting and five ski runs, including the world's first indoor black run, Ski Dubai is home to 24 King and Gentoo penguins.

The site's million-plus annual visitors will enjoy an enhanced visitor experience with the implementation of Gateway's flagship point of sale solution, Galaxy.

Skiers will have the option to purchase tickets onsite at the venue or online ahead of time using the venue's eGalaxy Web Store.

In addition to front gate and consumer online sales, the venue will also employ Galaxy's Upsell module as well as group sales and an integrated business intelligence application.

The project, which is in tandem with Gateway Value Added Reseller, Prologic First, is scheduled to go live in early 2015.