Holovis, who design and install world-class experiential solutions for global themed entertainment and visitor attractions, welcome George Walker into this new role.

George’s addition brings a wealth of experience as Vice President of Creative Development.

The new Vice President brings a long history of creative development experience. He started his career building themed miniature golf courses and FECs over two decades ago. Nowadays, he has been the brains behind the successful Ferrari World expansion.

George will be tasked with leading and expanding the company’s Creative Services and working with the existing team of visionary designers and solution architects who create some of the World’s most exciting attractions and experiences.

Based in the Holovis Inc. Innovation Centre in Orlando, FL, George will be in-situ at the heart of the theme park industry leading the creative design, combined with technology integration, around next generation attractions.

Upon his appointment, George said: “I am so excited to be teaming up with such a cutting-edge company that has always managed to innovate and problem-solve. I have been constantly impressed with their ability to get things done and push the limits, whilst always championing the guest experience and the clients’ master plan.”

Holovis CEO Stuart Hetherington welcomed George to the company: “We can’t wait to apply George’s creative mind and visionary ideas into current and future projects. We are known for merging the best of technology with immersive storytelling, which is exactly what George excels at.”