South Korea's Lotte World has announced plans to introduce the world's first upscale ticketing experience at a major theme park.
 
Designed by the Goddard Group, the Hollywood-based design firm, the 3,500sq.m Lotte World Welcome Centre will replace the park's existing entry experience – one that has remained virtually untouched since opening in 1989.

When the multi-phased Welcome Centre project, currently under construction, is ultimately completed in October of this year, guests will find that the traditional ticket booths have been eliminated.

In their place will be long flowing ticketing desks – an experience which the designers claim will be much more akin to that of checking into a luxury hotel.