Philadelphia's Franklin Institute recently opened a high profile, permanent exhibition, 'Your Brain', which represents the most significant expansion in the museum's history.

Your Brain is the largest exhibition in the country dedicated to the most complex and misunderstood vital organ in our bodies.

It features more than 70 interactive experiences, including a two-storey climbing structure that simulates a neural network with dynamic lighting and sound effects triggered by footsteps.

A Street Scene area enables visitors to travel through a scenario filled with multi-sensory information and scenes from everyday life.

Alcorn McBride's ProTraXX and VCore controller played key roles in the exhibition.

Entertainment Lighting Services (ELS) was brought in by design firm Available Light to furnish lighting and audio integration for the Neural Climb and Street Scene areas of Your Brain.

Selecting Alcorn McBride equipment was a no-brainer for Steve Prado, senior project manager at ELS, who has specified Alcorn products a number of times.

"From a show control trigger and front-end perspective Alcorn is always my first choice," he said. "They have great equipment and clearly have been through everything, so I know they'll be familiar with anything I do."

Street Scene takes visitors on a walk down a small-town Main Street where they see and hear typical sights and sounds.

"Alcorn McBride's ProTraXX supplies audio effects playback on a loop that the sound designer Karin Graybash and ELS tech Chuck Schoon worked through and programmed," said Prado.