IAAPA has a wealth of knowledge and experience in the leisure industry. And one of its most respected and worthwhile tools of inspiration is its Hosted Buyer program.

According to IAAPA, the program enables to ‘meet with a wide range of exhibitors to learn about new products and trends, and network with leaders at one of IAAPA’s Expos (Asia, Europe, U.S.) to stay updated with the latest industry developments and build valuable partnerships.’

InterPark spoke exclusively to Alice Mathu, Vice President, Partnerships and Business Development IAAPA to find out more about the Hosted Buyer program.

InterPark: What does the Hosted Buyer program consist of?

Alice Mathu: “IAAPA’s hosted buyer program was launched in March 2023. A hosted buyer program is whereby show organizers host buyers by sponsoring their travel, accommodation, meals and create bespoke experiences so they can meet exhibitors through pre-arranged appointments. 

“A Hosted Buyer is pre-qualified based on their decision-making and spending power in their organization. They have a singular goal in mind – to find the best suppliers who can provide optimum business solutions.”

IP: What are the advantages for companies?

AM: “The benefits to the buyer/attendees are as follows:

1. As a hosted buyer, they have access to exclusive networking opportunities, invaluable education sessions, and the ability to meet with global suppliers.

2. Optimize their time and budget by more seamlessly connecting with new suppliers.

3. Network and share experiences with professionals within the attraction’s community.

4. Be inspired by new trends and innovations.

5. Discover hundreds of suppliers under one roof.”

IP: What are the benefits for exhibitors?

AM: “The benefits to the exhibitors are you have access to individuals with buying and influencing authority. We provide top-quality prospects and to start a relationship that sets the stage for the next step in the sales process as well as fill their sales pipeline with as many new, qualified individuals as possible.”

IP: How can you get involved to be a Hosted Buyer?

AM: “If you never have attended an IAAPA Expo and want to find out if you pre-qualify as a hosted buyer, please submit your application here. You can also send us an email at [email protected] for additional information.”

IP: Is there any other information you would like to share?

AM: “The hosted buyer program is part of IAAPA’s new initiative to enhance the quality of buyers all three IAAPA Expos. The net-new buyers range from different verticals that vary from commercial developers, venture capitalists and investors, retail, hospitality, governments, amusement and attractions, finance etc. The program has gained a lot of interest, and we welcome more people to apply.”

Images: IAAPA