Alterface, a global pioneer in interactive entertainment and immersive experiences, is showcasing its latest advancements at IAAPA Expo 2024. Known for two decades of innovation in the attractions industry, Alterface’s new offerings are designed to empower operators, producers, and creatives with cutting-edge interactive technology, immersive storytelling, and advanced experience design tools.
At this year’s IAAPA Expo, Alterface’s booth, affectionately dubbed the Imagination Playground, features live demonstrations that reflect the company’s relentless focus on innovation and client collaboration. Highlighting its commitment to redefining the interactive experience, Alterface unveiled a suite of versatile service packages to support the design and implementation of attractions from concept to completion and beyond.
The new service packages provide customizable solutions across gameplay design, prototyping, technical support, and ongoing maintenance. These options allow clients to tailor Alterface’s expertise to fit the specific needs of their projects. By integrating services early in the design stage, clients benefit from Alterface’s holistic approach, ensuring seamless interactivity across the entire attraction.
A significant highlight is Alterface’s prototyping service, which eliminates guesswork in attraction design by collaborating closely with designers to define the ideal guest experience. This includes adapting or developing the necessary technology, followed by rigorous testing and validation to ensure the most effective solutions are implemented.
For clients starting their attraction design journey, Alterface also offers interactive concept design services, integrating interactivity at the earliest stages of development. This approach ensures that all complex systems and storytelling elements are thoughtfully aligned, laying the foundation for a cohesive and engaging attraction before entering production.
The new services are supported by an expanded array of advanced tools, including the CartBox system, which provides onboard control for ride vehicles and supports a wide variety of interactive devices with synchronized audio feedback. Additionally, the GunBox system simplifies maintenance and calibration, enabling efficient adjustments even during operational hours. An upgraded technical backbone with virtual machine technology further enhances system efficiency and reliability, reducing costs and environmental impact.
“At Alterface, interactivity isn’t just an added feature—it’s the heart of every experience,” says CEO Stéphane Battaille. “Our goal is to seamlessly integrate interactivity from the very beginning, creating truly engaging guest experiences. These new offerings open up exciting opportunities for operators and represent a groundbreaking step forward for the industry.”
Alterface’s continued investment in research and development underscores its position as a trusted partner for innovative interactive solutions. With its new service packages and tools, the company remains at the forefront of redefining the possibilities of immersive entertainment.
Image: Alterface
