Crowd Convert, a new company founded by attractions industry expert Andy Povey and digital specialist Paul Marden, has officially launched, aiming to revolutionize digital engagement within the attractions sector. The company combines deep industry expertise with cutting-edge digital solutions designed specifically to enhance visitor experiences and streamline operations for attractions worldwide.
Crowd Convert addresses a common challenge in the attractions industry: fragmented digital systems. Andy Povey, co-founder and a veteran with over 25 years of experience, including leadership roles with Merlin Entertainments, highlights that Crowd Convert’s mission is to eliminate these issues. The company provides intuitive, human-focused digital tools that significantly boost guest engagement and increase conversion rates.
Paul Marden, CEO of Rubber Cheese and co-founder of Crowd Convert, emphasises the importance of seamless digital and physical integration. He notes that the new venture is uniquely positioned to focus entirely on industry needs, free from external investor pressures. Crowd Convert’s solutions prioritise genuine human interactions and simplify operations, directly addressing critical gaps experienced by attraction operators.
Launching with a suite of advanced personalisation tools, integrated ticketing solutions, and powerful analytics, Crowd Convert equips operators with the essential capabilities needed to drive growth and guest satisfaction. Each innovation is crafted to empower attractions to deliver unforgettable experiences, ultimately enhancing visitor journeys both digitally and on-site.
Image: Crowd Convert
