Disney and Formula 1 will turbo charge their way together in 2026 as part of a new partnership.
“Disney’s Mickey Mouse is one of the most beloved and recognisable characters of all time, and fans can look forward to seeing Mickey & Friends in F1 through experiences, content, and merchandise around the globe,” said Disney and F1.
Formula 1 grows in popularity
Formula 1 has seen a huge surge in growth with younger fans and data shows that more than four million children aged 8-12 now actively follow the sport across the EU and US.
Meanwhile, 54% of those followers are viewing on TikTok and 40% on Instagram are now under 25 years old.
Moreover, the new relationship is ‘turbocharged by the two brands’ shared affinity for creativity, entertainment and innovation, and to bring fans together around the globe through unforgettable and one-of-a-kind experiences.’
A forged partnership “Pushing boundaries”
Emily Prazer, Chief Commercial Officer, Formula 1, said: “Our collaboration with Disney will be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.
“It’s a fantastic match as both brands continue to push boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
Tasia Filippatos, Disney Consumer Products President, added: “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love.
“This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
So, Disney joining life in the fast lane with its high octane launch into the world of Formula 1.
Images: Disney
