Shanghai provided a fitting host to the latest IAAPA Expo Asia where trade was brisk with a wealth of inspiration, connection, and evolution. More than 340 exhibitors filled an expansive trade show floor covering more than 8,500 square metres alongside more than 20 education events.
Brogent reveals new innovations
A week full of fascinating talks and product innovations. One of which was Brogent, who announced the opening of Niagara Takes Flight, and premier two new rides.
Niagara Takes Flight is a brand-new flying theater set to open in late August. It is the fruit of a forged partnership with Niagara Parks. Nestled beside the iconic Niagara Falls, this attraction is the first flying theater celebrating a world-famous natural wonder. The experience offers visitors an combination of immersive storytelling and breath taking scenic beauty.
As the turnkey solution provider, Brogent has delivered a complete suite of services including theme design, ride system, film production, and theater construction. “Crafting an unforgettable journey above one of the world’s most beloved destinations,” stated Brogent.
Brogent lends insight into due of new attractions
Brogent also debuts its new ride system, o-Ride X Flying Theater, which pushes the boundaries of immersive entertainment. Designed for Double Experience and Double Capacity, o-Ride X combines a Motion Theater with a Flying Theater into one seamless journey.
“Guests begin with a game-based interactive sequence that delivers fun and engagement, then transition into a media-based flying experience that elevates immersion to a whole new level,” explains Brogent.
“This dual-format ride not only maximizes throughput but also enhances storytelling flexibility, making it a high-impact attraction for any venue.”
Meanwhile, for operators seeking flexible deployment, Brogent introduces the o-Ride E Flying Theater. A compact and modular ride system ideal for existing buildings, FECs, malls, zoos, aquariums, museums, or other urban locations.
With quick installation, easy operation, and minimal space requirements, o-Ride E makes it easier than ever to bring a premium flying experience to more places. The system is paired with Brogent’s extensive content IP library, allowing operators to rotate films regularly and keep the experience fresh.
Popular titles include Japanese anime such as Attack on Titan, Godzilla, Ghost in the Shell, as well as Brogent’s signature flying series that take riders across iconic landscapes – ensuring high repeat visitation.
“These three launches mark a significant milestone in Brogent’s ongoing innovation in immersive entertainment,” explained Brogent.
“From celebrating a world-famous natural wonder with Niagara Takes Flight, to pushing design boundaries with o-Ride X, and delivering flexible, high-efficiency solutions with o-Ride E, Brogent is leading the evolution of flying theater experiences across diverse venues and audiences.”
Red Raion unveils new movie license
Another company celebrating a noteworthy innovation is Red Raion. On the opening day of IAAPA Expo Asia 2025, the company revealed the title of its next movie for licensing: Beauty and the Beast – Once Upon a Mess!
“A fresh take on a story the world knows by heart, Once Upon a Mess reimagines the classic tale with a comedic twist,” describes Red Raion.
“Far from a traditional retelling, this reinterpretation breathes new life into iconic characters through unexpected humour, mischievous plot turns, and a decidedly offbeat tone”
Valeria Rizzo, Chief Brand Officer Red Raion, gave his reflection on the movie: “We wanted to do something truly unexpected with one of the most recognisable fairy tales of all time.
“This isn’t the Beauty and the Beast we all grew up with. It’s louder, funnier, and wonderfully chaotic adventure for the characters we all know and love. It’s a whole new storytelling on an iconic, classic IP, and we couldn’t be more excited to share it.”
Beauty and the Beast – Once Upon a Mess will be available soon in 5D, VR, dome, and flying theater formats. Audiences worldwide can experience the fun from every possible perspective.
Brass Ring Awards celebrated
The innovations continued with the recognition of the IAAPA Brass Ring Best Exhibit Awards. Day two of IAAPA Expo Asia 2025 championed the creative spirit from exhibitors across the global attractions industry.
Moreover, the origins of the “brass ring” hark back to the 19th-century carousels. Riders would reach out for the iron-made rings in hopes of nabbing the select few that were made of brass, earning them prizes and bragging rights. Today, the IAAPA Brass Ring Awards carry on this legacy, symbolising the highest level of achievement in the attractions world.
Winners from IAAPA Expo Asia 2025:
9-27 square meters, First Place, Spy Game Junior, Booth #2530
“Small booth but unique build takes the customer on an immersive journey of their product.”
9-27 square meters, Second Place, Noki Asia Limited, Booth #1747
“Beautifully designed with lighting and color to showcase their levitating technology.”
36-45 square meters, First Place, Nets Tribe, Booth #2248
“Product utilizing all the booth space inviting the customer to learn more.”
36-45 square meters, Second Place, Themics Philippines Inc., Booth #1246
“Theming incorporated into all aspects of the booth with small details providing an immersive feel.”
46 square meters and larger, First Place, S&S Worldwide, Inc., Booth #1519
“Attention to detail in design with roller coaster weaved into all components. Bright, clean look.”
46 square meters and larger, Second Place, Legacy Entertainment, Booth #1428
“Utilized space with a sleek, clean design. Messaging made it clear what the company produces.”
IAAPA Image Award:
DEI, Booth #2315
“Branding built into all aspects of booth from the design to the team working the booth. Well use of space and technology to showcase product.”
Final thoughts from a nourishing week in Shanghai
“Our exhibitors continue to amaze us – and our attendees – year after year,” said Jack Chan, Executive Director and Vice President of IAAPA’s Asia Pacific region.
“Their creativity embodies the spirit of innovation that defines IAAPA Expo Asia and reinforces the incredible value and vibrancy of the global attractions and amusements community.”
Images: Brogent / Red Raion
Comments attributed from IAAPA
