The latest IAAPA Expo Europe is in the books to a resounding success of education, networking, discovery and unveilings of product innovations.
The premier event for leisure and attractions professionals in the Europe, Middle East, and Africa (EMEA) region took place over five days from Fira Barcelona Gran Via.
This year’s Expo welcomed 15,877 verified attendees from a total of 18,168 registered. The show floor hosted 11,477 qualified buyers representing 9,370 buying companies across 121 countries.
20,700 square-meters of exhibition space showcased innovations from more than 700 exhibitors. Attendees represented a diverse range of attractions, including amusement and theme parks, water parks, family entertainment centres, zoos, aquariums, museums, and resorts.
“IAAPA Expo Europe continues to serve as a vital meeting point for our industry, bringing together passionate professionals to share knowledge, explore trends, and build lifelong connections,” said Peter van der Schans, executive director and vice president for IAAPA EMEA.
“We are proud to see the industry come together once again in Barcelona.”
In addition to the trade show, IAAPA Expo Europe featured over 60 EDUSessions led by industry leaders, offering insights on topics such as sustainability, guest experience, safety, technology, and emerging trends. Attendees also participated in EDUTours to PortAventura World, Water World, and MSC cruise lines.
This year’s Expo garnered regional media coverage throughout Barcelona and beyond. Stand-out moments included the announcement of the new Vekoma family coaster coming to Karls Erlebnisdorf, and Van Hoorne Studios, Themics Philippines Inc., and Petro Art Production announcing the new Avonturenpark de Tovertuin theme park coming to the Netherlands in 2026.
Meanwhile, IAAPA’s onsite Press Office welcomed over 100 journalists from Spain, France, and Germany.
IAAPA Expo Europe 2026 will take place 21-25 September. in London, England.
Original article courtesy of IAAPA
