Episode Two of In the Loop with InterPark Magazine features an exclusive interview with Susan Ang. Susan is a leading expert in Asian business strategies with extensive experience at major regional players.
Susan shares valuable insights in the field of Intellectual Property (IP) in Asia and the inspiration behind creating the Apex Collective.
Apex Collective is a management consultancy firm specialising in sourcing and proposing location-based entertainment and attractions, both permanent and temporary pop-up concepts.
Its full suite of services includes financial modelling, commercial negotiation, concept and IP alignment, business partner matching, sales and marketing, and operationalisation.
The leisure consultancy firm works across both permanent attractions and pop-up activations, partnering with:
🏗️ Developers and landlords
🧩 IP owners and entertainment brands
🏛️ Government and tourism boards
🎢 Operators and investors
“Apex Collective” reflects their approach: “Apex” represents the peak — of creativity, commercial performance, and destination impact.
“Collective” speaks to its collaborative model — bringing together expert minds from across the industry to shape high-performing experiences. Apex Collective help bold ideas become real-world destinations that resonate with audiences and deliver value over time.
In the Loop with InterPark Magazine brings our magazine publication to life with a podcast dedicated to bringing you the latest news, reviews and insightful interviews with the leaders of the leisure industry.
The latest episode is now available on YouTube and Spotify for your viewing pleasure.





