LEGOLAND Malaysia Resort has appointed Mutant Communications (Mutant) as its public relations agency for Malaysia and Singapore.
The strategic partnership will see Mutant leading media and influencer engagement for LEGOLAND’s 2025 campaigns, “from new attraction launches to creative storytelling and seasonal moments that bring larger-than-life LEGO worlds to life,” the theme park and agency said in a statement shared with MARKETING-INTERACTIVE.
The appointment comes as LEGOLAND Malaysia continues to position itself as a must-visit destination for “immersive, play-fuelled experiences that spark curiosity, foster creativity, and bring families together”.
In addition, Mutant will support campaign ideation, media relations, and regional publicity across both markets. Thus, it will successfully tap into its strong media and influencer networks to drive awareness and brand love through a cohesive cross-market communications strategy.
The agency is kicking off the partnership with the launch of LEGOLAND’s third annual “Splash carnival”, a water-themed celebration running from 3 July to 3 August 2025 featuring various activities and live musical performances.
“At LEGOLAND Malaysia Resort, we believe in the power of storytelling to spark imagination and bring people together,” said Thila Munusamy, director of sales and marketing at LEGOLAND Malaysia Resort.
“As we continue building awesome experiences for guests of all ages, we’re very happy to partner with Mutant, an agency that truly understands how to craft meaningful narratives and create buzz across borders,” added Munusamy.
Meanwhile, Archana Menon, country manager at Mutant, stated: “We’re honoured to partner with LEGOLAND Malaysia Resort to drive creative campaigns that spark joy, curiosity, and connection.
“From immersive media experiences to regionally resonant narratives, we’re excited to help bring their brick-built magic to life across Malaysia and Singapore,” said Archana Menon, country manager at Mutant.”
Image: Legoland Malaysia
