Maurer Rides, a Munich-based roller coaster manufacturer, has reached a historic milestone by becoming the first company in its industry to earn B Corp certification. Awarded by nonprofit organization B Lab, the certification recognizes firms that meet stringent standards for social responsibility, environmental stewardship, transparency, and corporate governance. This achievement underscores Maurer Rides’ dedication to sustainable practices and ethical business conduct.
CEO Jörg Beutler emphasized the strategic importance of this certification. He explained that pursuing B Corp status enables the company to better structure its diverse sustainability initiatives and continuously refine its practices. “Our goal is to improve our operations for the benefit of our employees, customers, and society as a whole,” Beutler stated.
Traditionally, amusement ride manufacturing has been associated with high resource consumption. By embracing innovations such as sustainable material sourcing, energy-efficient product design, and resource conservation, Maurer Rides is setting a new industry benchmark. Their achievement not only enhances their competitive edge but also serves as an inspiring model for peers worldwide. As the global network of B Corp companies continues to grow, Maurer Rides demonstrates that economic success and responsible action can indeed go hand in hand, paving the way for a more sustainable future in the amusement sector.
